...a completely new pizza!

United Friends

This firm was born to develop a whole new project: the Pizza Cone and its commercialization through a franchising sale web, both in the National and International Market.


We are a group of young, resourceful people, capable to to follow step by step anybody who decides to start a new, dynamic ans open-minded business that fulfils the consumers' expectation.

Our goals

We want to make new businesses grow, by creating and exporting fresh and genuine products, thanks to an efficient and organised sales web.

The Firm

Our pin point is to create highly rated goods and services, followed by professionals, made with the use of new technologies and innovation. This idea puts together different professional experiences to follow one common objective.

Gennaro Cello

Highly experienced professional, with a long standing knowledge in management and import/export, not only in Edible Field, but in the most various sectors.

Alessandro Del Vecchio
He has a long and consolidate years of experience in pastry-making and patisserie, made of a great work of ingredients research, quality studies and fulfilment of new tastes. Now he is ready to start a whole new project with his distinctive enthusiasm and passion.


Our offer

La Pizz&Cò s.r.l. has, as a main goal, to introduce into the market the "pizza a cono" which will be sold directly to the public, as a first step, into the Scalea (CS – Italy) shop then everywhere around Italy and the whole world, by using franchising shops for the distribution and expansion.
For this reason we will have experts to follow the whole process of setting up a shop and machineries; from expanding web marketing and advertisement, to train workers for the pizza shop job.Our formula is "all-inclusive" a the shop will be up and running with all the necessary to open an operative sale point.
You will find all the info in the "Franchising" section.